Ventriloquist Edgar Bergen and Licensing Rights

Mortimer Snerd licensing rights
Mortimer Snerd Licensing Rights

Edgar Bergen was a terrific promoter when it came to pushing his name and his characters. This is a very rare ad that Mr. Bergen took out to promote the use of his character Mortimer Snerd.

You can see that he knew exactly what to do to both protect his character and also make money from others using the character’s likeness.

A couple of the buyers from Bergen were Ideal Toys who produced a bendable figures in the likeness of Mortimer. Marx Toys also made tin toys using Mortimer’s likeness and of course Juro Toys also paid to use Mort’s likeness.

ideal mortimer snerd bendy toy
Ideal Mortimer Snerd Bendy Figure

 

mortimer snerd car by marx toys
Marx Toys Mortimer Snerd Tin Car

 

I know there are others but these few jumped right into my mind. How many more can you think of???

Dan
www.ventriloquistcentral.com

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Dan Willinger is a ventriloquism enthusiast and ventriloquist figure collector. He has been collecting for over 25 years. He created the Ventriloquist Central Collection. It now has over 100 ventriloquist figures and over 50 of them are Frank Marshall figures. Because of his love for the art of ventriloquism, Mr. Willinger created the website Ventriloquist Central. For more information about the website, go to: http://www.ventriloquistcentral.com

Copyright 2011 by Dan Willinger

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2 Responses to Ventriloquist Edgar Bergen and Licensing Rights

  1. Bill Smith says:

    I used to have a set of Mortimer Snerd teeth, still on the card with his name & image on it. These were much like the plastic “goofball” teeth of more recent years. Also, besides the marx car, there was a windup walking figure like the one they made of Charlie.

  2. Bill Smith says:

    And of course, the beam decanter also.

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